Facebook continues its “War on Fluff” with yet another development, this time targeting the often abused practice of Click-baiting. 

It all boils down to quality at this point in Facebook’s history. With thousands of Facebook pages being created as well as content publishers taking advantage of these “hacks”, our newsfeed has never felt so crowded, full of tempting links that often bring us to underwhelming content. Sites like Upworthy and Buzzfeed got this right and have built high traffic websites (not to mention profitable businesses) around it. Just like its predecessors, in the form of content farms, the Internet does find ways to correct itself and make our lives a better. This was inevitable.

We can’t really blame Facebook on this one, click-bait content has been perfected as a science so much so that almost anyone can do it. In fact, you can even generate your own here. Facebook, in its post, is pretty transparent on how it determines if an article linked out constitutes link-bait

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.

So there you have it. I think most of our readers are generally safe from this practice. If you feel that you’re going to lose a lot of traffic here then it means that you’ve been relying too much on your headlines rather than the actual content. There are a lot ways to get that elusive click from your users, but it all boils down by being remarkable.

The bottom line is, content creators and page managers should put more sincerity in their content. While a lot of us need ways to generate content faster by following best practices and formulaic techniques, we should really focus on delivering value and teach our audiences a thing or two. You can still generate click-baiting-esque headlines, as long as there’s enough substance to back it up.

(Photo via Waag Society/Flickr)

Have you upgraded your page to the new Facebook Page layout? Do you like it?

Announced by Facebook in March this year, we upgraded our page a couple of weeks ago and we’ve gathered enough thoughts to actually have a fair assessment of the new layout.

The verdict is…we like it!

At the onset, you’ll see major differences on the way your page is administered. The old page manager overview page is gone and replaced by a page management bar on top of your page. There’s a special emphasis on managing notifications and messaging while ad management and settings are generally the same.

In terms of the look and feel, the new layout is much streamlined as compared to its predecessor, making it slimmer since we’re just dealing with one column for your timeline.

But the meat of this change really lies with the left sidebar. Originally confined to the top-page of the page, you now have to contend with a prominent sidebar that displays helpful information to the visitor.

Still wary? Unfortunately, Facebook will automatically upgrade your page to the new version on June 20 so it would be good to know what to expect from these changes. You have 8 days so let’s get cracking!

Revisit Your Header Image

If you haven’t fixed your header image yet, now’s the time to do it. One major difference seen with the new layout is the page name is now part of the header image area.

Take a look at this:

While it certainly looks nicer, it definitely not working with the original background image that we had. We need more oomph, more contrast.

What we did was come up with a new image (851×315 pixels) with this in mind and here’s the result….

Isn’t that Better? Of course this was made possible with help from Jon Loomer’s helpful guide on Facebook Image Dimensions.

Your Visual Content Marketing Needs to Step Up

Let’s just keep things simple. Try to minimize (if not avoid) all status updates and just shift to a either photo or link posts.

Now that we’re just down to one column for our fan pages, it’s imperative that we shift all attention to content that converts. Are you a bit concerned on where you’ll get your images? We recommend tools like Canva to get the job done fast and cheap. We really don’t have any excuses anymore!

Choose your Subcategories Well

We’re only saying this because it gets top billing on your site category. But yes, it does help with the overall search performance of your page.

If you’re a local business providing services like home repairs then you’re fine. As for the rest of us, we really have to do a little bit of soul-searching and make sure that assign subcategories applicable to your what you guys really do.

But don’t go overboard! Try limiting it to three at most.

How Should I Manage my Sidebar?

One thing you have to realize is that you can actually REORDER the placements of all these widgets to the left. The catch here is that you CANNOT rearrange the first two widgets on top which would be PEOPLE (the ones that contain reviews) and ABOUT.

It goes without saying that you need to fill-up all items on your ABOUT settings. If you haven’t done that, now’s your chance to update it.

It really depends on the kind of page you have. If you’re a local business, you can display other pages in your immediate community (the LIKED BY THIS PAGE widget) and bump it up. You can do the same with reviews and photos. In our case, we’d like to showcase our apps so that goes right under about.

Do I Have to Shift My Attention to Reviews?

Reviews – a feature that was originally confined to the right sidebar figures more prominently on the new layout. So the answer is YES.

If you haven’t gathered enough reviews on your site, try to come up with programs to encourage people to write reviews on your site. You can promote your page on your mailing list, on your website. But if you have a kickass product or service and you make your customers happy, then reviews are the least of your problems.

Are page apps being downplayed here?

Some people are saying that page tab apps are now taking a backseat with the new layout. We beg to differ. Apps, done right should still be an effective tool in your Facebook marketing arsenal. The core dimensions of Facebook pages remain that same and you can still like-gate them, specially if you’re running sweepstakes. Or our favorite app for conversion…the postcard app!

The same rules apply here, make sure your 111x74px images are optimized and it should grab the attention of your users.

So there you have it! Take these concepts in mind and you’ll be alright by June 20. Good luck!