How You Can Use Facebook’s Secret Product to Market to Your Email List!

By

Every online marketer knows the value of an email address.   When customers give your business their email address, it means they have entrusted your business the permission to send them your messages.    So, what is the problem? The problem is that more often than not, the email is  interruptive to the user and the brand has just eroded some of the goodwill the customer has formed with the brand.

Now, combine this trusted permission and the power of Facebook and you get the picture.   Enter Facebook’s “Custom Audience” Product.

Here is how “Custom Audience” works.  Custom Audiences allows businesses to upload their email list to Facebook and communicate with the email list without being interruptive. Instead of emailing (often unwanted) to an existing customer,  ”Custom Audiences” enables a business to communicate to an audience without interrupting the experience. It’s a subtle conversation between the marketer and the customer.

create-audience

At AppAddictive, we recently ran a custom audience Facebook “Custom Audience” campaign with a B2B customer, and the results were dramatically amazing.  Ask us about Custom Audience.

Advertisers Can Now Reach Facebook Users by Their Most Recent Activities

By

Facebook just gave advertisers another benefit. Advertisers Can Now Reach Facebook Users by Their Most Recent Activities

Here is how it works. Up until this week, advertisers can target Facebook users
who took “Open Graph” actions no earlier than within 2 weeks. With today’s announcement, advertisers can now specify a shorter period.

For example, a site selling concert tickets can reach users who “listened” to a particular song within the last “3 days” instead of settling for the previous limit of “2 weeks”.

Why did Facebook introduce this feature? Simple. Recent memory increases chances of a visitor making a purchase. People have a higher propensity to purchase something that is fresh in their memories.

If you are a business that wants to take advantage of this new benefit offered by Facebook, please consult with a Facebook Ads API provider. AppAddictive is one of the approved Facebook Ads API providers. This benefit is available only with with the “target specifications” feature of Facebook, that only Facebook Ads API developers have access to.

We at AppAddictive, are very much keen to use this benefit with our existing clients. We are also constantly looking for new clients to add to our portfolio.

In fact, we are giving a client in the Retail Industry space an incentive to try this new feature. Just fill out the form on the right and we will contact you.